Instagram is ever evolving and more business owners are turning to Instagram to share their products and services. Instagram highlights is an often overlooked area that when used effectively can draw the eye and catch peoples attention.
So what are Instagram Highlights?
Instagram highlights are essentially images that you place into categories that then live in the little circles directly under your profile bio. Think of them as a “menu” or “albums” for your instagram. Highlights give your followers a way to get to know you and your business a little better. A personal (non business) profile might have highlights for selfies, children, sports activities, vacation destinations, etc. Highlights help keep all of your related photos together. Kinda cool, huh?
Now just imagine how incredible highlights could be for your business! Using highlights for your business allows you to group similar things together. Here are some ideas of how you could use highlights for your business.
- Look of the Day (ie. Jewelry, clothes, nails, make up)
- Categories of Products (ie. Eye shadows / skin care)
- Blog Post Graphics
- Book’s your enjoying
- Application Tips (ie. Make up / nail polish)
- Favorite accessories
Remember – you are not what you sell. On your business IG be sure that you have a couple non-business highlights in the mix. People want to know you are a real person with real interest too.
Great – How do I set up these highlights?
Highlights are a housed inside your Instagram stories. When you upload a photo or graphic to your story, you have the option to also add it to a highlight. Adding to your story is simple, adding to your highlight is just as simple:
From your profile click the little house in the bottom left corner.
Next click the camera icon in the top left.
Take a photo or choose and image to add to your story.
PRO TOP: The first image you add to a highlight category will be the image shown on you IG home screen for that category.
Once you click “Your Story” you will be taken back to your IG home screen. Click “Your Story” at the top.
Take Note of the circle with heart in the bottom right of your screen. This is the button to touch to also add this same image to your highlights.
Choose which highlight you want to add this image to. If this is your first image added to a highlight, click the + and start your first highlight category. Your image was added to your selected highlight!
Setting up your highlights and adding images is a simple way to show off your personality and products in an easy to define categories for your viewers. When you are ready to give your highlights a more cohesive feel, you can design highlight cover graphics for them. This is a great way to carry your personal branding through your instagram.
Are you ready to get your IG Highlights going?? I am working on mine too – Come check out my IG any time. @MainStreetMani on Instagram